Articles
In-depth guides, industry insights and product news from the Partnerfy team.
Mikro V17 Closed Direct Database Access: Migrating Your Integration to the API (2026)
Mikro V17 makes the official Mikro Desktop API the primary, supported integration channel over direct SQL — but a documented DB-name exception remains. A step-by-step migration playbook: field inventory, API Key applicat...
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Software
25.08.2026 · 18 min read
Integrating a Virtual POS (iyzico/PayTR) into Custom Software: 3DS, Secure Webhooks & Reconciliation
A production-ready virtual POS integration (iyzico/PayTR) is far more than "calling an API." It has to solve four problems at once: wiring u...
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Software
25.08.2026 · 17 min read
Connecting Your E-Commerce Site to ERP & E-Invoicing (2026): Ready-Made Connector or Custom API Bridge?
Connecting your e-commerce store to ERP and e-invoicing comes down to one question: is your store on a platform a ready-made connector suppo...
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Marketing
25.08.2026 · 14 min read
SEO or GEO? Wrong Question: The 2026 Budget-Split Guide for B2B Software Firms
"SEO or GEO?" is the wrong question. Because of RAG, AI answer engines only cite what lives in the search index — so SEO is GEO's prerequisi...
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Software
02.08.2026 · 6 min read
Why Premium Software Engineering Matters on Large-Scale Projects — and the Partnerfy Difference
Large projects fail from a lack of engineering discipline, not features. What does premium software engineering mean, what is the hidden cos...
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Software
02.08.2026 · 6 min read
Zeroing Out the Cost of Building a Software Team: How B2B Closed-Loop IT Infrastructures Work
Building your own software team costs far more than salaries: recruiting, idle capacity and technical debt. How does a closed-loop B2B IT in...
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Artificial Intelligence
30.07.2026 · 12 min read
EU AI Act Article 50 Is Now in Force: Mandatory AI Transparency from August 2, 2026 and a Compliance Guide for Agencies
A widespread misconception says the EU AI Act's transparency rules were pushed to December, so there's no rush. That reading is wrong—and it...
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Software
30.07.2026 · 17 min read
Custom ERP and CRM: The Software Adapts to You, Not You to the Software
"It's not in the module" is the most expensive sentence in any off-the-shelf ERP project. Here's the hidden cost of process compromise, the...
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Artificial Intelligence
27.07.2026 · 11 min read
How to Measure AI Search Traffic in GA4: Tracking ChatGPT, Perplexity, and Gemini Visitors in Your CRM
ChatGPT and Perplexity send you leads, but they vanish into "Direct" in GA4. A practical guide to custom channel groups, regex, UTM, and CRM...
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Software
24.07.2026 · 13 min read
What Is a Software Partner? A Guide to Software Development Partnership for Agencies and Software Houses
What is a software partner and how does a software development partnership work? An honest guide for agencies and especially small software...
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Marketing
14.07.2026 · 7 min read
Which Keywords Is Your Competitor Advertising On? Free Ways to Find Out
Can you find out for free which keywords a competitor advertises on in Google? In short: you can see the ads themselves (Google Ads Transpar...
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Artificial Intelligence
13.07.2026 · 7 min read
WhatsApp Business Cloud API + Claude: How to Build 24/7 AI-Powered Customer Support
The WhatsApp Business Cloud API, with the Claude API behind it, turns your support line into a 24/7 autonomous assistant. We explain what th...
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