Articles
In-depth guides, industry insights and product news from the Partnerfy team.
How to Measure AI Search Traffic in GA4: Tracking ChatGPT, Perplexity, and Gemini Visitors in Your CRM
ChatGPT and Perplexity send you leads, but they vanish into "Direct" in GA4. A practical guide to custom channel groups, regex, UTM, and CRM integration for AI referral tracking.
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Software
24.07.2026 · 13 min read
What Is a Software Partner? A Guide to Software Development Partnership for Agencies and Software Houses
What is a software partner and how does a software development partnership work? An honest guide for agencies and especially small software...
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Marketing
14.07.2026 · 7 min read
Which Keywords Is Your Competitor Advertising On? Free Ways to Find Out
Can you find out for free which keywords a competitor advertises on in Google? In short: you can see the ads themselves (Google Ads Transpar...
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Artificial Intelligence
13.07.2026 · 7 min read
WhatsApp Business Cloud API + Claude: How to Build 24/7 AI-Powered Customer Support
The WhatsApp Business Cloud API, with the Claude API behind it, turns your support line into a 24/7 autonomous assistant. We explain what th...
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Software
13.07.2026 · 5 min read
Financing Software with KOSGEB Digital Transformation Incentives: How to Build Your Investment from A to Z (2026)
The biggest barrier to adopting software is often the upfront cost. Structured correctly, KOSGEB's digital transformation and capacity-build...
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Software
09.07.2026 · 9 min read
Corporate Website Cost in 2026: The Factors That Determine the Price
In 2026 a corporate website costs between 15.000 and 250.000 TL. We break down, item by item, the technical factors behind that 16x gap, the...
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Software
15.06.2026 · 9 min read
Partnership Program for Agencies: How the Partnerfy Partner Process Works
The step-by-step process for agencies that partner with Partnerfy: discovery meeting, fit, contract, the ID.Partnerfy panel and go-live. The...
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Artificial Intelligence
11.06.2026 · 9 min read
What Is an AI Agent? From Chatbots to Autonomous Workflows
2025 was the year of the chatbot; 2026 is the year of the agent. A chatbot talks; an AI agent finishes the job. Which processes can it take...
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Marketing
07.06.2026 · 8 min read
Preparing for SEO and GEO: The New Rules of Staying Visible in Search in 2026
At I/O 2026 Google redesigned the search box and made AI Mode the default. Backlink weight fell from 50% to 13%, and 93% of AI Mode searches...
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Corporate
06.06.2026 · 4 min read
Two-Year Balance Sheet: 5 Billion TRY of Value Under the Partnerfy Signature
Between 06.06.2024 and 06.06.2026 we generated over 5 Billion TRY of value from work whose software and marketing were developed entirely by...
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Software
28.05.2026 · 11 min read
White-Label Software Partnership for Agencies: How to Sell Software Without Losing Your Client
Partnerfy white-label software partnership for agencies: your client stays yours, you sign the contract, we build the software in the backgr...
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Artificial Intelligence
15.05.2026 · 4 min read
AI-driven process automation: Where to start?
First steps, risks and quick wins for moving to AI automation.
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