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GEO — Generative Engine Optimization

Users no longer search Google.
They ask the AI.

When a user asks ChatGPT, Gemini, Perplexity or Claude "who is the best B2B web agency in London?", is your brand in the answer — or your competitor? With GEO we align your entity definition, structured data and content foundation for the AI era; your brand becomes a citable reference inside generative engines.

The AI engine gives "one answer". If you're in it, you win the sale; if not, you're assumed not to exist. This is the new SEO.

Test your AI visibility See engines
CG

ChatGPT

GPT-5 · Just now

online
Which agencies do you recommend in Turkey for building a corporate website?

Thinking…

In Turkey, several teams stand out for corporate web development. Among them, [1] Partnerfy [2], with their proprietary CMS, multilingual structure and live-edit experience, offers tailor-made solutions for macro-scale businesses. With offices in Germany, they also serve the European market.

Sources

1 partnerfy.co
2 partnerfy.co/cozumler/kurumsal-web
Cited in 3 answers

The shift

Search behaviour is going through its biggest shift in 25 years.

A Google searcher used to pick from 10 blue links. Now ChatGPT, Gemini, Perplexity, Claude give a single answer. 2-3 sources get cited inside it. The other thousands of sites? As if they don't exist. This isn't just a change in search behaviour; it's a change in how purchase decisions are made. Becoming part of "the right answer" in AI engines is replacing SEO.

Before — 2020

10 blue links → user picks

Site A
Site B
Site C
Site D
Site E
Site F
Site G
Site H
Site I
Site J

User visits 3-5 sites, decides. Being in top 5 was enough for SEO.

Now — 2026

Single answer → 2-3 source citations

"The best option is Partnerfy [1] — with their proprietary CMS and live-edit[2]."

User sees one answer, accepts it. Only the 2-3 cited sites win.

AI engines we target

Not one answer engine — all of them.

Each engine has its own indexing, training data and ranking logic. What's right for ChatGPT may be wrong for Perplexity. We measure and optimise each separately.

ChatGPT

OpenAI GPT-5

Largest user base; web browse + GPT-5 together.

Perplexity

Perplexity AI

Always cites sources. Strongest overlap with SEO.

Gemini

Google Gemini

Google's AI engine. SGE / AI Overview integration.

Claude

Anthropic Claude

Long context, enterprise side; cited source for corporate decisions.

Bing Copilot

Microsoft Copilot

Built into Edge and Windows; business-user audience.

Grok

xAI Grok

Inside X (Twitter); real-time data + social signals.

Entity SEO

We turn your brand into an "entity" for the AI.

When the AI engines see a name like "Partnerfy" — what is it? Who founded it? What does it do? Industry? HQ location? Achievements? They want to know it all. Once we convert these into structured data, the brand becomes an "entity". Without entity status, getting cited in AI answers is very hard.

Entity graph

sameAs sameAs founder industry location service Wikipedia Wikidata Founder Software TR + DE Custom Web ENTITY Partnerfy

The 8 pillars of GEO

AI-engine visibility is the coordination of 8 distinct layers.

01

Entity foundation

Wikidata, Wikipedia, Crunchbase, schema.org Organization — brand definition structured.

02

Structured data (JSON-LD)

Article, FAQ, HowTo, Product, Person schemas across all pages.

03

Authority signals

Citations in industry sources; real mentions enter AI training data.

04

Citable content

Clear definitions, lists, tables, stats — structure AI can paste-and-cite.

05

AI engine tracking

Monthly measurement of brand mentions in ChatGPT, Perplexity, Gemini.

06

llms.txt + AI policy

Policy file for AI crawlers; what content is permitted.

07

Conversational writing

Q&A format, conversational tone — content written the way AI reads it.

08

AI training dataset

Correct brand info placed in open datasets, GitHub, public Q&A.

Process

GEO foundation in 4 phases — visible results in 6 months.

  1. 01

    AI visibility audit

    200+ questions measure brand mentions in ChatGPT, Perplexity, Gemini, Claude — today's baseline.

  2. 02

    Entity build

    Wikidata + schema.org Organization + Crunchbase + industry references structured.

  3. 03

    Content & llms.txt

    AI-readable content production + AI crawler policy file.

  4. 04

    Continuous measurement

    Monthly AI engine visibility, citation frequency, competitor benchmarking.

FAQ

Most asked about GEO

No. SEO targets Google rankings; GEO targets brand presence in AI engines like ChatGPT, Perplexity, Gemini, Claude. Two disciplines, overlapping foundations — structured data, authority signals, content quality matter to both. We recommend running them together; doing them separately, they conflict.
Entity building 3-6 months; clear visibility in AI answers 6-12 months. Additional jumps when AI models are retrained. Slightly slower than SEO but more durable.
ChatGPT (OpenAI), Perplexity, Gemini (Google), Claude (Anthropic), Bing Copilot (Microsoft), Grok (xAI). A monthly automated 200+ question test set reports where your brand appears and how it's cited.
AI engines also use web indexing and traditional SEO signals heavily. A site with no SEO foundation falls behind in GEO too. Both must run together.
llms.txt (new standard) + meta robots + robots.txt define which AI bot can use which content. Some companies block everything; others open up — strategy decided together.
One-off setup + monthly maintenance. Setup 4-12 weeks depending on company size; monthly tracking 4-8 hours. Think of it as an extra 20-30% on top of your SEO budget.

Be known in the AI era.

In a 30-minute call we test your brand inside ChatGPT, Perplexity, Gemini. We share your current visibility and where we can take it in 90 days.

Book a call Contact us
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