Visible
on the map.
Phones start ringing.
You opened a new dental clinic, scaled a restaurant chain, or run a 24-branch brand — doesn't matter. For a user searching "dentist near me", showing up in the Google Maps map-pack decides everything. That visibility isn't luck; it's a system. Google Business Profile, local schema, NAP consistency, review acquisition, local backlinks, per-branch page strategy — all of it together.
If you're not in the top 3, you're not on the map. Page 2 nobody searches; outside the top 3 of the map-pack nobody clicks.
Dentist near me
Your Brand
★★★★★ (184)
Open · 1.2 km
Rakip A
★★★★★ (92)
Rakip B
★★★★★ (68)
Why the map-pack matters
In "near me…" queries, the decision is made on the map-pack.
When a user types "dentist London" on their phone, the first thing they see isn't 10 blue links; it's the Google map and 3 businesses underneath — this is the "map-pack". Outside it, even ranking #5 organically won't make the phone ring. Local search holds 46% share and 72% of local searches lead to a visit or call. Entering this market unprepared is like paying for a door and leaving it locked.
46%
Of all Google queries are local-intent
BrightLocal 2025 report
72%
Local searches lead to visit/call
Visit a nearby business
88%
Take action within 24 hours
Mobile local-search user
3×
In-pack vs out-of-pack click gap
3× more clicks for the same query
Google Business Profile management
A half-filled GBP gets ignored by Google.
Business name, primary + secondary categories, services, products, hours, photos, posts, Q&A, review responses, attributes (female doctor, child-friendly, accepts insurance, etc.). Every filled field signals to Google "this business is active and serious". A half-profile owner doesn't even know what's missing.
30-day searches
8.420
▲ +38%
Directions
412
▲ +42%
Calls
186
▲ +52%
10-layer Local SEO
GBP management is only the start. The real work is behind it.
01
Google Business Profile
Setup, verification, categories, services, photos, posts, Q&A.
02
NAP consistency audit
Name-Address-Phone written identically across 200+ directories; cleanup of conflicting listings.
03
Local schema (JSON-LD)
LocalBusiness, OpeningHours, GeoCoordinates, AggregateRating structured.
04
Per-branch pages
A dedicated URL, content and schema per branch — multi-location SEO standard.
05
Review acquisition
Systematic review requests via SMS / email / QR; each review is a ranking signal.
06
Review responses
Professional reply to positive + negative reviews within 24 hours.
07
Local keywords
"Service + city + district" combos, niche queries, natural language for voice.
08
Local link building
Regional press, association memberships, event sponsorships, blog swaps.
09
Map-pack tracking
Monthly location-based ranking report per branch per keyword.
10
Voice query optimisation
Content structure for "Hey Google, tell me a… near me" style queries.
Process
Into the map-pack in 5 steps.
-
01
Profile audit
GBP, directories, NAP, review status — today's baseline.
-
02
On-site local SEO
Per-branch pages, local schema, content tuning.
-
03
Review & reputation
Automated request flows (SMS, email, QR), POS integration.
-
04
Local backlinks
Regional press, associations, events, partners — real local relationships.
-
05
Monthly tracking
Map-pack rank, calls, directions metrics — transparent report.
Tools we use
FAQ
Most asked
Get visible on the map.
In a 30-minute call we test your current Local SEO together; we share the 3 priority steps to win in the first 60 days.