E-commerce
+23% cart save
Fashion brand
4-channel cart recovery (SMS → email → push → last chance) — 23% of abandoned carts recovered within 7 days. Monthly extra revenue ₺1.4M.
Marketing Automation
Customer journey,
manual.
A week later,
automated.
From welcome series to cart abandonment, from lead nurturing to win-back — we connect every touchpoint in your customer's journey at the right time, on the right channel, with the right message. No more manual lists, lost handoffs, generic blasts — a behaviour-triggered, segment-based, multi-channel engine takes over.
Automation isn't "let robots do everything." It's reaching the right person at the right moment with the right context. Humans design it; machines run the repetition.
Flow: new signup journey
Trigger
signup
Wait
2 days
Email A
welcome
Opened?
condition
SMS
reminder
Push
notification
Tag
"qualified"
5 flows live
Why it's broken
Most teams' "automation" — one tool license + a few blast emails. That's not automation; it's repeated manual work.
Buying a HubSpot or Klaviyo license is not the same as having built automation. Without behaviour-capturing triggers, data flows that feed segments, cross-channel coordination, and continuous optimisation, you're really running an expensive email tool. Until the six items below are solved together, automation looks like a cost — not an investment.
01
Manual lists
Every month marketing pulls a list from Excel, imports it one row at a time, launches the campaign by hand. High error rate, stale segments, zero scale.
02
Lost handoffs
Lead submits a form — sales calls three days later. Customer abandons at checkout — nobody is notified. Data falls through the cracks between steps.
03
Channel silos
Email team here, SMS team there, push team somewhere else. Same user gets four uncoordinated messages on the same day; one coupon, one ad, one "still here?" — they see chaos.
04
Behaviour-blind
Only time-based campaigns: Monday morning blast. Visited / didn't visit, viewed / didn't view, added to cart / didn't — none of it is used.
05
Generic blast
Same message to the whole list. Opens 12%, clicks 0.8%, unsubscribes 2% — the list erodes; "why isn't it working?" leads to even more blasts.
06
Dark measurement
Which flow drove which revenue? CRM doesn't know; email tool doesn't know; analytics doesn't know. No attribution, no optimisation.
Flow architecture
Automation isn't a "send" button; it's a logic tree.
A well-built flow: trigger → wait → message → condition → branch → another condition → tagging. Each branch takes a different path based on user behaviour. If someone opens but doesn't click, they don't get the same email two days later; a different channel — push, SMS, in-app — fires instead.
rich content
SMS
urgent + brief
2-way dialog
Push
instant trigger
In-app
in context
Webhook
cross-system
Live triggers
real-timelast 30 seconds
Email sent
"Welcome — let's get you started"
action.email · 00:00:08
Cart abandoned
order #4821 · 2 items · ₺1.847
trigger.cart_abandon · 00:00:14
Recovery push sent
2 items still in your cart
action.push · 00:00:21
Purchase complete
revenue + ₺1,847 — attribution: recovery_push
conversion.purchase · 00:00:29
events/min · 1,284
latency · 240ms
Open rate
38%
12%
before → after
Click rate
4.6%
0.8%
before → after
Conversion
2.8%
0.4%
before → after
Unsubscribe
0.4%
2.1%
before → after
Who it's for
Any sector with high-volume recurring communication.
01
E-commerce
Cart abandonment, browse abandonment, post-purchase cross-sell, win-back, restock alerts — typically +20-30% revenue per channel.
02
SaaS
Trial-to-paid onboarding, feature adoption, expansion upsell, proactive churn outreach, milestone celebration.
03
Agencies
Client lifecycle: brief — approvals — delivery — invoice — annual review. Your team's repeat work drops to zero.
04
B2B lead nurturing
Lead scoring, content drip, sales-ready signal, MQL → SQL handoff, demo no-show recovery.
05
Education
Enrollment funnel, class reminders, missed-class follow-up, certificate completion, alumni reactivation.
06
Finance
KYC follow-up, missing document reminders, post-application education, payment reminders, maturity renewal.
07
Real estate
Long-cycle lead nurturing, listing alerts, post-viewing follow-up, deal anniversary, referral request.
08
Healthcare
Appointment confirmation + reminders, recovery follow-up, medication reminders, annual check-up, patient satisfaction surveys.
10 capabilities, one team
From message to measurement — every layer of automation in one architecture.
If the items below are split across teams, your segments live in CRM, your content in Notion, your flows in Klaviyo — and user behaviour breaks the bridges between them. The only way to ensure consistency is one team in one dashboard.
01
Drip campaigns
Welcome, onboarding, post-purchase, anniversary — time-based series; channel mix, content calendar, personalisation.
02
Behavioural triggers
Page visit, product view, add-to-cart, scroll, video watch — any action can start a flow.
03
Lead scoring
Behavioural + demographic + firmographic scoring; automatic MQL/SQL transition, real-time sales alerts, lead routing.
04
Cart abandonment
30-min SMS + 2-hour email + 24-hour discount push + 72-hour last chance — sequenced multichannel recovery; typically 15-30% cart save.
05
Win-back
Custom re-engagement for 30/60/90/180-day inactive segments; product recos + special offer + last chance + sunset.
06
Segment personalisation
RFM, purchase category, behaviour score, lifecycle stage — its own message per segment; dynamic content blocks.
07
Multichannel orchestration
Email + SMS + WhatsApp + push + in-app + webhook — same user, same context, right channel order, over-messaging guard.
08
A/B test engine
Subject line, send time, content block, CTA, image, channel — hypothesis set, automatic winner selection on significance.
09
Attribution & measurement
Multi-touch attribution; real revenue contribution per flow visible via GA4 + CRM + warehouse, ROI reported per channel.
10
CRM & CDP integration
Salesforce, HubSpot, Pipedrive, Segment, mParticle, RudderStack — one source of truth feeding the flows.
Process
From audit to first live flow: a 6-step, 8-week plan.
-
01
Week 1 · Funnel audit
Existing flows, channel performance, segment structure, conversion leaks — findings prioritised.
-
02
Week 2 · Journey mapping
We map every major customer journey together: aware → consideration → purchase → retention → advocacy.
-
03
Week 2-3 · Stack selection
Vendor-neutral assessment: budget, sector, volume, existing tooling, team skill — HubSpot, Klaviyo or ActiveCampaign?
-
04
Week 3-5 · Flow build
Triggers, conditions, messages, segments, branches — staging test, soak run, edge case checks.
-
05
Week 4-6 · Data integration
CRM, e-commerce, CDP, web analytics, product events — wired to one source of truth; webhook + API + ETL.
-
06
Week 6+ · Optimisation loop
A/B testing, content iteration, segment refinement, channel-mix tuning, ROI reporting — continuous improvement.
Tools we use
Vendor-neutral. We build with the stack that fits you best.
HubSpot
Klaviyo
Mailchimp
ActiveCampaign
Customer.io
Iterable
Marketo
Salesforce Pardot
Braze
Brevo (Sendinblue)
Drip
Zapier
n8n
Make
We're not married to any single tool. E-commerce + high volume → usually Klaviyo. B2B + CRM-heavy → usually HubSpot. Complex product + large customer base → Iterable or Braze. We pick the stack together via vendor-neutral scoring.
Client stories
Same engine. Different sectors. Measurable outcome.
SaaS
trial→paid +18 pp
B2B platform
14-day trial onboarding + behaviour score: trial-to-paid 11% → 29%. Sales got a clear definition of "warm lead."
Agency
40 hrs/week
Digital agency
Client-lifecycle flows (onboarding, brief follow-up, invoice, review) — ops team reclaimed 40 hours per week.
Education
+24 pp completion
Online academy
Enrollment funnel + class reminders + completion bonus — certificate completion 34% → 58%, alumni reactivation +12% extra sales.
Healthcare
no-show −66%
Clinic chain
Appointment confirmation, reminders, post-visit survey — no-show 18% → 6%. Patient NPS up by 28.
B2B
−47 days cycle
Manufacturer
Lead scoring + content drip cut sales cycle by 47 days; MQL→SQL conversion +22%, sales arrived informed.
FAQ
The 8 questions clients ask most
It depends on your business model. If you're an order-based e-commerce (especially Shopify, WooCommerce), Klaviyo's behavioural segmentation and revenue attribution are very strong; e-commerce events come out-of-the-box. If you're B2B with a long sales cycle and want CRM + email in one place, HubSpot is a solid pick — Sales Hub + Marketing Hub integration is a real advantage. For multi-channel + large customer base focused on "lifecycle messaging," Iterable or Braze is preferred. Our neutral scoring process weighs budget, volume, existing tooling, team skill and 3-year scale plan; on top of that we recommend the 1-2 best fits.
Yes, almost always. Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics, monday CRM, Insightly — we have integrations with all of these in production. Connection methods: native integration (where available), Zapier/Make/n8n bridge, direct API, CDP routing (Segment, mParticle, RudderStack) or event collector + custom webhook. If your CRM is a very specific in-house tool, we write a thin middleware on top to standardise the data flow. Important: the CRM remains the "data owner"; the automation tool only reads from it and sends messages based on its decisions. This architecture makes future tool changes much easier.
Five core flows (welcome, cart recovery, win-back, post-purchase, birthday) usually take 4-6 weeks for a standard e-commerce. A complex B2B architecture (multiple CRMs, multi-region, GDPR + local compliance, multilingual content) lands between 8-12 weeks. The first flow is typically ready in staging by end of week 2; A/B testing starts in week 3. By week 6 at least three flows are live and measurement reports are flowing. Then a "continuous improvement" cycle starts — new flows (browse abandonment, replenishment, milestone, NPS, referral) are added in 1-2 week sprints. A rushed setup that needs reworking in 6 months is always slower than getting it right the first time.
Looking only at opens/clicks is misleading. The metrics that matter for automation success: revenue per recipient (RPR) per flow, conversion rate per flow, contribution to total revenue (a flow's share of total revenue), unsubscribe rate per flow, list health (active/inactive ratio, deliverability score), time-to-conversion (lifecycle-stage transition time), channel-mix ROI (cost per revenue: email vs SMS vs push) and cross-flow attribution (the same user interacting with multiple flows). Our dashboard puts all of these on one screen; in monthly reviews we decide together which flow deserves investment and which should be retired.
Flexible — we decide per brand. Three typical setups: (1) Full package — we write, design and send; your team only joins approvals. Ideal for those starting out or without a marketing team. (2) Hybrid — we prepare briefs and templates, your content team writes in your brand voice; we A/B test in parallel. Most common. (3) Technical-only — your strong content team handles writing; we are responsible only for flow architecture, segments, measurement and technical setup; content comes from you. We assess together in week 1 which model fits your existing team structure best.
With a proper setup, no — items we work on: SPF + DKIM + DMARC records configured correctly (mandatory), sending domain warmed up (4-6 weeks for new domains), volume ramped gradually, engagement-based suppression applied (drop 90-day non-openers), dedicated IP considered over shared at scale, unsubscribe link visible and one-click in every email, content scoring (spam-word / link ratio / image-to-text) applied. Spam-trap monitoring stays on; deliverability score is in the monthly report. Typical outcome: inbox placement 94-98%.
Yes — with the right process. Our migration plan: (1) List cleaning — bounces, role-based, suppressed records removed; verification via ZeroBounce/Kickbox. (2) Segment mapping — old tags/segments properly mapped to the new tool. (3) Consent records — opt-in date, source, IP, double-opt-in flag preserved per GDPR/local compliance; critical for audits. (4) Suppression list moved — anyone who unsubscribed in the old tool remains unsubscribed in the new (otherwise it's a legal breach). (5) Soak test with a small segment first, 2-week deliverability monitoring; then full migration. With this process you migrate without losing list health or deliverability score.
For most flows, clear ROI is measurable in the first 30-60 days; the reason is that automation isn't about "creating new traffic" but "converting existing traffic better." Typical timeline: cart-recovery flows tend to show revenue from week 2 (quick win). Welcome series typically lift LTV 15-25% in month 1 (shown in first purchase). Win-back campaigns take 60-90 days (long reactivation window). Lead nurturing (especially B2B) full ROI spans 6-9 months — tied to sales cycle length. In the first 90 days, typical clients earn back 3-7× their investment; with continuous optimisation, this reaches 10-20× by month 12.
Free your team from repetitive messaging.
A free 30-minute call to review your current messaging flows; we share the 5 prioritised flows that will bring the highest ROI in the first 90 days.