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Affiliate & Referral Services

One link. One sale.
Automatic commission.

Not advertising — a growth channel recommended by real people. Let affiliates, influencers, consultants and existing customers bring you new buyers; tracking links, multi-cookie models, commission tiers, fraud detection and automated payouts — all in one engine, under your control.

Affiliate success comes from a system, not just software. The right commission curve + the right partner list + on-time payouts + blocked fraud — all four together. We build the four pillars in parallel.

Request program design 6-step plan

Tracking link

LIVE · 04:21:18
https://yoursite.com ?ref=influencer42 &utm_source=ig
cookie · ref=influencer42 utm_source · utm_medium fingerprint · device-id
Order #4892
Product × 1₺249
Product × 2₺80
Shipping₺20
Total₺349
PAID
influencer42
₺17.45
Commission · 5% · Silver

Clicks

1.284

Conversion

3.8%

Earned

₺874

Auto-payout
30-day cookie

Why they fail

80% of affiliate programs die in the first 6 months. The cause isn't the software — it's the missing system.

Opening a SaaS dashboard and entering a commission rate is a start — but not enough. Five mechanisms must work together for the program to stay alive: accurate tracking (cookie + server-side), realistic commission structure, timely payouts, fraud blocking, continuous partner recruitment. Miss one and the program quietly dies: partners stop sharing, reports gather dust, the channel ends up on the "we tried, didn't work" list.

01

Wrong / no tracking

iOS ITP, third-party cookie blocks, AdBlock — cookie-only tracking is dead. Without server-side fallback, 20-40% of commissions go unrecorded. The partner makes a sale, sees no earnings, leaves the program.

02

Late / opaque payouts

30+ day delays, no documentation, manual bank transfers. Once an affiliate hits the "I don't see the money" experience, you've lost several partners at once. Automatic payout = trust.

03

Fraud

Self-purchase, coupon hijacking, click farms, fake accounts. Without an engine to block these, 15-30% of commissions paid to "partners" go to fraud.

04

No recruiter

"We opened the site, let them apply" = dead program. Without someone actively adding partners, no growth. The first 50 partners are on you; after that, the network grows itself.

05

No creative

When a partner asks "what do I share?", if there's no banner, video, email template, story sticker — they share nothing. A ready asset library is mandatory.

06

Wrong commission

2% commission = nobody shares. 50% commission = unsustainable. Without sector + AOV + LTV math, starting burns cash.

Operations panel

Leaderboard, fraud alerts, commission tiers — daily ops in one panel.

The affiliate engine is not an admin panel; it's a live game engine. When top performers are visible, the rest race to catch up. Suspicious activity is blocked the moment it shows. The tier system continuously feeds the partner's drive to earn more.

Leaderboard — this month

Top 5 affiliates

Live
#1 @beautybyeylul ₺14.280
#2 tech.ayse ₺11.640
#3 @finance_burak ₺9.220
#4 gamingwithkaan ₺7.450
#5 @momblogger_ela ₺6.180

Top 10 reshuffles weekly — motivation for partners, opportunity visibility for you.

Fraud alert

BLOCKED

partner_xxx · 47 clicks / 5 minutes · same IP · self-purchase pattern.

9 fake orders auto-voided · commission: ₺0

Commission tiers

Reward by performance

Bronze 5%
Silver 7%
Gold 10%
VIP 15%

Bronze ≤ 5 sales/mo · Silver 6-19 · Gold 20-49 · VIP 50+

Who it's for

The business models where an affiliate channel adds the most.

01

E-commerce · 1,000+ SKU

Wide catalogue + niche influencers = a voice for every product. Performance-based, not ads.

02

SaaS · monthly MRR

Recurring commission (12 months) builds an ecosystem of consultants, agencies, creators. The most natural SaaS channel.

03

Education · high ticket

On a 2,000-50,000₺ course, 20-30% commission motivates both instructors and alumni.

04

Financial product

Credit card, brokerage, insurance — referrer-bounty model with a fixed per-application payout.

05

Mobile app

Install + first-purchase rewards; deep links + attribution SDK keep tracking-error low.

06

B2B · channel partner

Systems integrators, consultants, agencies — commission accrual optional on long sales cycles.

07

Marketplace · two-sided

Separate affiliate flow for both sides. Seller recruitment is critical.

08

Agency · affiliate-as-a-service

You design and run affiliate programs for your clients; white-label engine.

10 core capabilities

From tracking to payouts, recruitment to compliance — in one engine.

Brands using 10-12 separate SaaS for affiliate ops live in stacked contracts and unsynced data. We work with one engine + one dashboard + one KPI; your team manages everything from a single screen.

01

Tracking link & cookie & server-side

First-party cookie, fingerprint, server-side postback, deep link, coupon attribution — all 4 in parallel.

02

Commission tiers

Percent, flat, tiered, product-based, recurring, override — unlimited-flex rule engine.

03

Automated payouts

Stripe Connect, PayPal Payouts, bank transfer, iyzico, Wise — partner picks the method.

04

Fraud detection

Self-purchase detection, coupon hijacking, IP-flood, multi-account, click-fraud filters.

05

Recruiter onboarding flow

Apply → KYC → contract → training video → first commission — 5 steps, frictionless.

06

Creative asset library

Banners, videos, story stickers, email templates, blog assets — one-click download for partners.

07

Leaderboard & gamification

Monthly leaders, badges, milestone notifications, surprise bonuses — lasting motivation.

08

Multi-currency & FX

TRY, EUR, USD, GBP; daily FX rates, commission display in partner's currency.

09

Tax & compliance

Withholding, invoice flow, 1099 / EU-VAT support, KVKK / GDPR compliance, contract archive.

10

API & integrations

Shopify, WooCommerce, Magento, Stripe, HubSpot, Salesforce — out-of-the-box webhook + REST.

Process

From program design to first commission: a 60-day roadmap.

  1. 01

    Week 1 · Program design

    AOV, LTV, margin analysis; commission curve (percent + tier), cookie window, payout cadence decisions. Contract template ready.

  2. 02

    Week 2 · Platform selection

    SaaS (Tapfiliate, Rewardful, PartnerStack) or custom; budget + volume + integration drives the call.

  3. 03

    Week 3-4 · Integration & cookie

    Tracking script, server-side postback, deep link, payment integration (Stripe Connect etc.), fraud rules live.

  4. 04

    Week 4-6 · First affiliates

    Pilot with 5-10 targeted partners (existing customers, influencers, consultants). 1:1 onboarding, first commissions.

  5. 05

    Week 5-8 · Creative & content

    Banner sets, video templates, story stickers, email templates — uploaded to the partner library.

  6. 06

    Ongoing · Optimise & scale

    Grow top performers, prune low performers, A/B the commission structure, automate recruitment.

Platforms we work with

Industry-standard affiliate platforms + our own engineering engine.

Impact PartnerStack Tapfiliate Rewardful Refersion ShareASale CJ Affiliate Awin Tradedoubler Trackier Post Affiliate Pro LeadDyno Stripe Connect PayPal Payouts iyzico Custom (Laravel + Filament)

Client stories

Same system. Different sectors. Same measurable growth.

E-commerce 23% rev / 6 mo

D2C apparel brand

In 6 months the affiliate channel reached 23% of total revenue; 120 active partners, average click → sale rate 4.1%. With 30-day cookie + server-side postback, lost commission stays under 5%.

B2B SaaS 340 partners

Vertical SaaS · $49/mo

In 9 months 340 partners (consultants + agencies) onboarded. Recurring 20% commission gives an average partner LTV of $1,840. CAC down 38%.

Online education 67 sales

High-ticket certification

12 ambassadors (alumni) drove 67 high-ticket course sales; average commission paid ₺1,250 / sale. 4.2× ROI on investment by month 4.

Mobile app 14,000 users

Fintech app

₺75 per install + 3% on first deposit drove 14,000+ active users. Attribution accuracy 96% via influencer + deep-link tracking.

Marketplace 1,220 new

Two-sided service

Separate program for both freelancer (refer-a-freelancer) and employer (refer-a-client) sides. 1,220 new users in 8 months; CAC down 52%.

Finance 2,840 accts

Brokerage account

₺300 referrer bounty / account; 2,840 new accounts in 6 months, fraud rate 1.8% (industry avg 14%).

FAQ

The 8 questions clients ask most

Affiliate is a performance-based, measurable commission model; the partner earns a share of each sale, no waste. Influencer marketing is typically paid upfront (post-fee); the brand carries risk, measurement is weak. The ideal: combine both. Pay an influencer a small upfront fee + commission per sale — you get speed and measurability. In our programs ~70% of partners run pure affiliate, 30% on a hybrid influencer model; the ratio shifts by sector.
Quick rule: sharing 30-50% of gross margin with the partner is reasonable. E-commerce avg 5-15%; SaaS 15-30% (recurring); high-ticket education 20-30%; financial products use a fixed bounty. Too low = nobody shares; too high = unsustainable. We model from AOV, margin, LTV and test the first 3 months. Tiered (Bronze 5%, Silver 7%, Gold 10%, VIP 15%) keeps motivation highest.
Depends on sector + purchase cycle. Impulse buys: 7-14 days; considered purchases: 30 days; high-ticket / SaaS: 60-90 days. E-commerce avg: 30 days. SaaS recurring: 60+ days. iOS Safari ITP means cookie alone isn't safe — first-party cookie + server-side postback + fingerprint together. Cookie-only loses 20-40% of attribution.
Five layers of defence: (1) Self-purchase detection — partner can't buy from their own link, IP + device + payment method match-check. (2) Coupon hijacking — coupons not exposed to organic search. (3) IP-flood + rate limits — more than X clicks/minute auto-blocked. (4) Multi-account detection — second account with same KYC blocked. (5) Manual approval threshold — human review for commissions above ₺X. Industry fraud is 14%; our setup keeps it at 1-3%.
Standard: monthly or bi-weekly, automated. With Stripe Connect + PayPal Payouts the partner sees "when, where, how much" transparently. Min threshold typically ₺200-500 (reduces micro-payment cost). Late payout = partner loss; fast + predictable = loyalty. New partners go through a 30-day hold period before the first payout (chargeback protection); subsequent payouts run normally. Bank transfer is also available.
In TR: invoice or self-employment receipt from the partner; withholding auto-calculated and remitted by you. For overseas partners: US 1099 (annual), EU VAT reverse-charge, others W-8BEN. All contracts + invoices archived in the system, downloadable for audit in one click. We work alongside your tax advisor; correct setup is critical.
Small-mid (under 50 partners/mo, under ₺500K revenue): Rewardful, Tapfiliate, LeadDyno — $99-499/mo, quick setup. Mid-large (50-500 partners): PartnerStack, Impact — $1.5K-10K/mo, richer rules. Large (500+ partners, custom rules, deep integration): a custom build wins; 3-6 month setup but lower TCO. We decide together based on budget + growth plan + integration needs.
Easiest source: existing customers. Offer NPS ≥ 9 customers a commission — conversion 25-40%. Second: content creators on your email list (bloggers, YouTubers). Third: niche influencers — micro-influencers (5K-50K followers) outperform because engagement is high. Fourth: industry agencies + consultants. The first 50 partners are found manually with 1:1 onboarding; after that the program becomes attractive enough to draw inbound applications. Recruiter support from us for the first 90 days.

Turn your customers into partners.

A free 30-minute call: we sketch the commission curve, the first 50-partner list and a 60-day setup plan together.

Book a call Contact us
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